For Every Fork

Influencer vetting, identification, and briefing internationally, Strategic recommendations for integrated marketing plans, Project Management

Wild Fork Foods—an international food supplier and grocery chain—sought a robust influencer plan to produce content on an ongoing basis according to various marketing priorities, product priorities, and seasonal moments. Goals included increased brand awareness and engagement, while enhancing their planned content calendar. Influencers were selected and briefed with an emphasis on diversity of content styles and recipe styles, resulting in a robust amount of content from the USA and Canada. The best content received was recommended by us to be boosted in a paid media plan.