For Every Fork

Maker/influencer identification • Briefing • Management and Execution • Strategic Recommendations for Integrated Marketing plans • Project Management

Wild Fork Foods—an international food supplier and grocery chain—was looking to bring awareness to their brand while highlighting the unique ways that people celebrated the holidays. As part of their 2024 “A Feast for Every Fork” campaign, the brand engaged 22 influencers in under five months to show how they incorporated Wild Fork proteins and seafoods for their celebrations. The “For Every Fork” theme continued into 2025 as the brand sought a robust creator plan to produce a diversity of content on an ongoing basis according to various marketing priorities, product priorities, and seasonal moments in the US and Canada. The best content received was recommended by us to be boosted in a paid media plan.