SWAY x Brave Space Alliance
Influencer Identification, Briefing, Management, and Execution, Project Management
During Pride month, SWAY, Illinois’s first-ever LGBTQ+ & BIPOC-owned dispensary teamed up with Brave Space Alliance, the first Black, trans-led LGBTQ+ Center on Chicago’s South Side. The project leveraged local Chicago drag queen, Kenzie Coulee to educate her Instagram following of over 21K people on SWAY and Brave Space Alliance’s shared mission of providing safe, inclusive and stigma-free spaces for queer folks and POC. A portion of SWAY’s proceeds that month were also donated to further Brave Space Alliance’s work.