Nimble strategy for bold missions
Our unique ability to open minds and shift perspectives takes many forms. Yours may be a ground-up redesign or a spot-on influencer partnership, a captivating speech or a national brand campaign. It may even be something that doesn’t exist yet.
With razor-sharp strategy, stunning design and an innate understanding of where your audience lives, we move your story forward. Even if we have to build a whole new path as we go.
BRAND ACTIVATION
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BRAND ACTIVATION ✦
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Ideas simple enough for a post, strong enough to carry a speech, and big enough to rally a crowd. We build integrated campaigns for nonprofits, advocacy organizations, and brands, from strategy and messaging through launch. For years, we’ve collaborated with Lambda Legal's annual campaign, including its 50th anniversary.
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When news breaks, timing is everything. Social listening, fast-turn content, and on-call creative keep your organization in the conversation and on message while the moment still matters.
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We can't imagine a good story without LGBTQ+, BIPOC, and multicultural voices. We start by listening, as we did in neighborhood sessions across 10 Chicago communities for Choose Chicago. Then we partner with messengers those communities trust, as in SWAY x Brave Space Alliance.
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Your brain trust: senior strategists and interim marketing leaders for nonprofits, advocacy groups, and growing brands. We sharpen positioning, messaging, and brand voice, like the naming and narrative work that turned a generic B2B financial services firm into Envisant.
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Elevating leaders from the community board meeting to the world stage. We craft executive narratives, speeches, and thought leadership that build credibility for founders, executive directors, and public figures.
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Strategy, content, and community management in your brand voice, turning followers into doers, donors, and voters. Our social campaign for Men4Choice drove 18.9M impressions across four battleground states.
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Research for every stage of a campaign: we test creative before you spend, measure lift while it runs, and review past content to shape what comes next.
CREATIVE EXECUTION
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CREATIVE EXECUTION ✦
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Beautiful, consistent design across every touchpoint: website, email, social, paid ads, and merch. For the documentary ART AND PEP, we designed every stage, from the fundraising website to its Peacock streaming launch.
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Websites that turn visitors into supporters, donors, and customers, from UX and content strategy to design and build. See the ART AND PEP site, built to rally early funders before the film had a trailer, and the FamilyQ site.
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Animation, motion graphics, and video storytelling built for social, streaming, and live events. We've produced campaign video for Lambda Legal for five years, helping it re-anchor its mission each year.
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Social-first content, apps, landing pages, and email built for where your audience scrolls. For the City of Chicago's My CHI. My Future. teen app, we paired the brand concept with creator-led video ads on TikTok, Snapchat, and Instagram.
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We turn your mission into a clear, streamlined creative system that makes audiences stop and stare. For The Willesden Project, we built a visual identity and creative that reached educators at key points in the school year.
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Video, photo, and audio production at any budget, from training your team to shoot on an iPhone to full-scale event videos. For Applegate, we built a storytelling engine of educational and product-launch content for health- and eco-conscious shoppers.
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Editing, animation, color correction, and sound design that turn raw footage into polished, platform-ready stories. See our video and design production for the ART AND PEP campaign.
PAID MEDIA
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PAID MEDIA ✦
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Efficient, data-driven paid campaigns with inclusive audience sets and a diverse vendor mix. We test, learn, and optimize in real time. The ART AND PEP Peacock launch reached 530K people and drove 82K link clicks in three weeks.
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Grassroots organizing tactics, built for the platforms where your supporters live. For Men4Choice, digital organizing and targeted paid social carried online activism to the voting booth in Florida, Georgia, North Carolina, and Arizona.
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Word-of-mouth marketing powered by the right creators for your brand or cause, who we identify, brief, and manage end to end. LGBTQ+ creators drove 1.6M impressions for Center on Halsted's HIV testing campaign, and Wild Fork engaged 50+ creators across the US and Canada.
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Expected and unexpected collaborations that amplify your story. During Pride, we paired
SWAY, Illinois' first LGBTQ+ and BIPOC-owned cannabis dispensary, with Brave Space Alliance, the first Black, trans-led LGBTQ+ center on Chicago's South Side.
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Get more mileage from earned media and creator content. We amplify positive press and top posts through paid social, native ads, and out-of-home. Creator content for Choose Chicago became digital and OOH ads that reached 6M+ people nationwide.
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Custom digital and traditional media plans that drive return on ad spend and cultural impact. Our buys include paid social, billboards, and mobile trucks across four states for Men4Choice, and 12.8M Google and YouTube impressions for The Willesden Project.
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We turn first- and third-party insights into targeting that reaches the people who matter. When Meta's rules blocked targeting by sexual orientation, we used interest signals and lookalike audiences to reach LGBTQ+ viewers for ART AND PEP.