Petition to ban DIY Machine Guns

Services: Content production, Copywriting, Paid Media Campaign development and execution

The “Ban DIY Machine Gun” mini-campaign focused on helping G-PAC gain petition signatures to urge lawmakers to ban DIY Machine Guns. HausCo delivered a Paid Media campaign with a $750 budget to support petition signatures and raise awareness of the issue. To reach the right people, we activated the campaign on Meta and targeted Illinois residents who were more likely to sign petitions, including progressives, politically engaged folks, and those interested in gun safety. The campaign exceeded the goal by more than fourfold, collecting 428 petition signatures at $1.75 per signature. It reached over 6.4K Illinois residents and earned more than 1.3K engagements at a 3.76% click-through rate. G-PAC carries the petition into its lobbying effort to ban these weapons.