Mobilizing Pro-Choice Men Online and at the Polls

Services: Social media strategy, content creation, paid media strategy, digital organizing

Men 4 Choice’s mission is to unconditionally support the women and impacted individuals leading this movement by activating, educating, and mobilizing male allies into the fight to protect and expand reproductive freedom.

HausCo was tasked to help by meeting men where they are on the internet and speaking to them in ways that are engaging and enraging. By creating viral organic content and utilizing targeted outreach through paid social media, Men 4 Choice has been able to broaden and bolster the movement in key battleground states, bringing digital activism straight into the voting booth.

In 2024, we launched a multi-state paid media campaign to mobilize pro-choice men in Florida, Georgia, North Carolina, and Arizona. This awareness campaign featured ads with men talking about abortion rights, OOH billboard ads, mobile truck ad placements, and a social media campaign activation.